To grow an organic fan base outside of their hometown of Phoenix, AZ, Prime Society (@primesoc) ran a 3-month promotional campaign on Digital Radio for their single “Paradise”. The results were far more than they expected, transcending organically from radio to Spotify.
Throughout the 3-month campaign, they:
- Reached over 3,000,000 listeners across the US & worldwide
- Hit #2 on the Top 150 Independent Airplay Charts
- Hit #56 on the Top 200 Global Airplay Charts
Every week, they received detailed reports showing stations, locations and number of spins for their record. They were also able to view their position on the airplay charts hosted online by the Digital Radio Tracker.
What surprised them is what happened next.
Following our 3-month promotional campaign, they experienced significant organic growth on Spotify:
- 24,000+ Saves
- 20,000+ Third-Party Playlist Adds
- 200,000+ Streams from Discover Weekly & Release Radar
- 500,000+ Total Streams
- 3.5x Average Listens
“This is the best marketing we’ve ever done. We couldn’t be happier.”, the group said.
After releasing the full album, they just launched their second Digital Radio campaign to support their brand new single “Coffin” in April 2024.
Here’s some of the data you can look at from the Digital Radio Tracker & Spotify For Artists: